Limitless, a Singapore-based tech company, has come up with a thought-provoking photo series that shows the reality behind stunning travel photos in India.
Dubbed as “Broken India”, the campaign aims to show the sad truth behind glamorous photos that “Beautiful India” depicts and unveil issues that the country is currently facing including pollution and poverty. Through negativity shown in the photos, Limitless hopes to spark a positive change.
“The Broken India series was inspired by a post we saw online on how Instagram only shows you one side of the story. This design idea fit well into our concept of two India’s that helped us take it to a new level,” Limitless said.
“By bringing Broken India to light, we really wanted to strike a raw nerve,” Limitless told BuzzFeed.
“Only when people realise the state of affairs and break out of their comfort zones, is when they can start to make a difference.”
“A bit of negativity is essential for positive change.”
“We’ve always worked with the knowledge that India is a country that has two contrasting sides.”
“Even our audience falls into one category or the other.”
“One that’s happy with the way things are.”
“One that’s adamant on change.”
“This is something we use to define our work…[and] push for a better India.”
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