We’ve heard a lot about Instagram influencers and we couldn’t help but envy their lifestyle. Besides, they are making money from doing something they love – like traveling across the world and taking pictures of their adventures.
Apparently, however, there are some fake Instagram stars out there and the alarming thing is that it isn’t really hard to create bogus accounts and even profit from it.
Mediakix, a marketing agency, recently conducted an experiment and were surprised by their own discovery.
In a post by BoredPanda, we learn that Instagram influencer marketing is now “a $1 billion dollar industry” and that having “a cute dog or a book-worthy lifestyle” isn’t really necessary if you’re hoping to take a slice from the pie, so to speak.
In an investigation launched by Mediakix, we learn that anyone can actually create fake Instagram accounts and eventually end up acquiring brand sponsorships in no time.
The agency only had to create two fake accounts and they immediately attracted advertisers.
The article further tells us that the company created two fictitious accounts on the said social media site namely Alexa Rae (calibeachgirl310), a ‘lifestyle and fashion-centric Instagram model’ and Amanda Smith (wanderinggirl), a ‘travel and adventure photographer.’
To make Alexa’s account believable, Mediakix hired a model for a one-day photo shoot and snapped several pictures that will eventually be posted online. For the second account, however, they only used free stock photos of random places and “blonde girls facing away from the camera,” BoredPanda described.
After creating fake accounts, Mediakix began purchasing followers.
The agency shared:
“We started with buying 1,000 followers per day because we were concerned that purchasing too many followers at the onset would result in Instagram flagging the account.
“However, we quickly found that we were able to buy up to 15,000 followers at a time without encountering any issues.”
Interestingly, they only had to shell out between $3 to $8 for a thousand Instagram followers.
The next step, of course, was to purchase fake engagement.
“Once we had accumulated a few thousand followers for each account, we started buying likes and comments.”
Both of these came at a cheap price, too, since the company only had to spend 12 cents for comment and about $4 to $9 per 1,000 likes. All in all, it only took about $1,000 ($700 for calibeachgirl310 and $300 for wanderinggirl) to reach 10,000 followers each, along with a considerable number of likes and comments.
Mediakix began applying for sponsorship deals – and they quickly got some.
“We secured four paid brand deals total, two for each account.
“The fashion account secured one deal with a swimsuit company and one with a national food and beverage company. The travel account secured brand deals with an alcohol brand and the same national food and beverage company.”
“For each campaign, the “influencers” were offered monetary compensation, free product, or both,” Mediakix revealed.
So yes, this should send a message for all brands out there to be more cautious and discerning as they sign deals with so-called influencers. Sure, there are legit ones out there but it’s important to be aware about possible scammers as well.
30 Funny Photos Show The Struggle Of Left-Handed People In Everyday Life
In a right-handed world, the struggle is real for the left-handed people.
There’s no doubt that we’re living in a world packed with right-handed people. Heck, most companies would even base their product’s design and/or layout on right-handed people - from scissors to school or office desks to ring binders, everything seems to be designed by the righties and for the righties.
However, this doesn’t mean that left-handed people are left without any recognition. There are still tons of stuff today that are created solely for them. In fact, one can argue that this world has always been ruled by the lefties. Think about Leonardo Da Vinci, Julius Caesar, Aristotle, Michelangelo, Albert Einstein and Neil Armstrong, among others. What do they all have in common? They’re are left-handed.
In today’s compilation, we’ll take you on a trip to the left side of the world. Below are photos that show the real struggle left-handed people face in this right-handed world. If you’re a leftie, this one’s for you!...
$188 Million Lottery Winner Sued for $10 Million by Pastor for Not Donating to Church
She allegedly promised the pastor that she will share her blessings.
Marie Holmes' life was completely turned around when she won the Powerball lottery jackpot worth $188 million. But not long after receiving a large part of her winnings in a lump sum, she became the subject of several news reports. She became infamous for using her money to repeatedly bail her boyfriend out of jail. She reportedly spent $21 million on bail money alone.
A year after the controversy, Holmes was again back in the news. She was being sued by a pastor who claimed she promised their church a donation from her winnings.
Pastor Kevin Matthews said that on one visit to Holmes' house, the latter promised to make a donation to their church.
Bride Gets Totally Furious After Groom Sets Up A Pig-Themed Wedding On A Farm
A 27-year-old groom set-up pig-themed wedding featured on a reality show and his bride was not happy at all.
How bad could the outcome be when women let their men do the planning for their wedding day? Some grooms are taking their wedding surprises for their brides too far to the point that their big day ends up becoming a laughing stock. The Cheeky-chap Billy from Notts wanted to take a special spot in history of weddings so he came up with this pig-themed wedding previously featured on the British TV reality show, “Don’t Tell the Bride.”
Billy, 27, spent a £14,000 budget to hire 50 pigs that would accompany her bride, Steph, down the aisle. However, his attempt to break a world record of the biggest pig parade got his fiancée fuming during their very wedding day.
A bride should be the happiest on her wedding day, but not in the case of 23-year-old Steph.
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