Every day, women have to make difficult decisions. Should I wear high heels or flats? Should I take an alone time or do pending house chores? Should I work overtime or stay with the kids? Should I stay in this marriage or walk away?
Even when it comes to being beautiful, many women still have to question themselves. Am I beautiful or am I just average?
Dove knows that women have this dilemma, so they came up with the ‘Choose Beautiful’ campaign. In the viral social experiment, women from San Francisco, London, Delhi, Shanghai, and São Paulo were asked to choose between two options: beautiful or average.
To do this, Dove set-up two doorways labeled ‘Beautiful’ and ‘Average’. Women just had to make the simple decision of picking which door to enter.
The results weren’t surprising. A majority of the women in the social experiment entered the ‘average’ door.
However, after making the decision, these women revealed that they regretted their choice and felt that they should have chosen ‘beautiful’.
Meanwhile, those who courageously entered the ‘beautiful’ door felt triumphant.
“Women make thousands of choices each day — related to their careers, their families, and, let’s not forget, themselves. Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day.”
Which door would you dare enter?
Source: Bored Panda
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