People rave so much about luxury items as many connect them to high quality and popularity. A consumer’s logic is quite simple: expensive means good, cheap means bad.
With that in mind, a shoe shop called Payless put this logic to the test. The discount store decided to open a one-off store in LA called Palessi and the result was shocking.
The temporary boutique was set up for one incredible prank — and a funny commercial, which was uploaded to YouTube. The ad shows the opening of Palessi, or shall we say Payless’ fancy alter-ego.
Arriving in posh Santa Monica, the budget footwear company took over the space of a former Armani store, lining the walls with their $19.99 heels and $39.99 boots. With a new location and a foreign-sounding name, buyers were easily fooled into thinking that the items were expensive.
With the help of agency DCX Growth Accelerator, Payless invited some influencers to Palessi. This is when it got interesting.
“I would pay $400, $500. People are going to be like, ‘Where did you get those? Those are amazing.’” a woman said as she tried on a pair of bright-gold sneakers with leopard prints.
However, customers were quickly informed that the “designer” shoes they were drooling over were actually from Payless, their reactions were priceless.
Sarah Couch, Payless’s chief marketing officer, said:
“We felt like this campaign would be a great way to get a lot of people to consider Payless again, and to realize it’s more than just a shoe store in the mall … The way that we evaluate things is through associations. If you put wine in a nice bottle, people like it more. If you package things up to look more premium, people will like it more. If advertising has high production qualities, people will think it’s better.”
Watch the videos here:
Bees Kill Penguins by Stinging Them in the Eyes
2000 Kilogram Sunfish Caught Off North African Coast
Man Embezzles $57K in COVID-19 Relief to Buy Pokemon Cards
Florida Man Catches and “Recycles” Alligator in Driveway
Man Shocks Reporter on How He’d Spend the Lottery Winnings
Man Joins Search Operation Not Realizing He’s the One Missing
World’s Oldest Rhino Dies in Italian Zoo at 54 Years Old
Meet Quilty – Cat Escape Artist Helping Other Cats Jailbreak
Fans Use American Flag to Save Falling Cat During Football Game in Miami
TikToker Shares How She Tricked Invaders Who Tried Opening The Hotel Door While She Was Alone
Man Iced Neighbor Who Repeatedly Asked Him “When Are You Getting Married?”
Do You Live in One of These 15 Countries With The Most Beautiful Women on Earth?
The Secret Meaning of Anklets And Why Some Wives Wear Them
Waking Up Between 3 to 5 AM Could Mean You’re Experiencing Spiritual Awakening
Divorced Man Wrote 20 Epic Marriage Advice He Wished He Could Have Had
Haunting Photos of Two Tourists Snapped Just Before They Mysteriously Disappeared
“Chastity Cages” is the Latest Thing for Men
Pork Fat Is Officially One of the World’s Most Nutritious Foods
Some Stranger Padlocked This Guy’s Earlobe And Ran Away With The Key
Three-Month-Old Baby Left Blind in One Eye After Family Friend Took His Picture
Entertainment10 months ago
Dwayne ‘The Rock’ Johnson Could “Unite The People” If He Runs As US President, Says The Undertaker
OMG9 months ago
Pastor Heals People By Farting The ‘Holy Spirit’ On Their Faces
Sci/Tech7 months ago
After Over A Year Into The Pandemic, WHO Finally Admits Coronavirus Airborne Transmission Is Possible
Sci/Tech8 months ago
“Pyramid-Shaped” UFO Videos And Pics Are Authentic, Pentagon Confirms