- Singapore will soon become the first country to ban ads on sugar-laden drinks
- This measure aims to combat the diabetes problem in the city-state
- Banning ads on sugary drinks is one of the four measures proposed by Singapore’s Ministry of Health
In an effort to curb the high consumption of sugary drinks and consequently avoid diabetes, Singapore will soon become the world’s first country to prohibit advertising of sugar-lade beverages. This means all media platforms – may it be print, online or broadcasting – advertising beverages like instant coffee, soft drinks, yogurt drinks, and juices, will be banned.
The country is serious with its “war on diabetes,” imposing the ban on “the least healthy” sugary drinks, according to Edwin Tong, Singapore’s Senior Minister of State for the Ministry of Health. Apart from the ban, the ministry said that sugary drinks should be color-coded nutrition label that displays the product’s sugar content.
The decision to ban ads on sugary drinks was made after consulting the public through a survey.
The color-coding on those drinks will indicate how healthy a drink is – whether it’s healthy, neutral or unhealthy. Also, the label should show the drink’s sugar level and the sugar percentage-ratio in a beverage.
Tong said that the ban on sugary drinks aims to reduce the influence advertising has on consumer decision, encourage informed choices and to urge manufacturers to do something about the high sugar content in their drinks.
Singapore has been experiencing a problem with diabetes. In fact, it has become more problematic in recent years. Last year, the city-state did a survey, which revealed that the average daily consumption of sugar among Singaporeans is 12 teaspoons or 60g. More than half of this came from sugar-laden drinks.
The advertising ban is just one of the four measures proposed to combat high sugar consumption.
Last December, the Ministry, along with the Health Promotion Board (HPB) had a public consultation on how sugar intake can be reduced. Aside from the advertising ban, there were three other measures proposed, namely: compulsory labels, sugar tax, and an outright ban of high-sugar beverages.
The Ministry is considering an increase in tax on sugary drinks and the outright ban, however, these measures still need to be studied carefully as the Ministry also wants them to be sustainable over the long-term.
Follow On Facebook
TikToker Shares How She Tricked Invaders Who Tried Opening The Hotel Door While She Was Alone
5-Year-Old Artist Already Getting Commissioned For Her Paintings
Hiker Discovers Creepy Alien-Like Creature That “Smells Like Rotting Flesh”
New York Store Is Selling ‘Wet Pants Denim’ For $75
Burglary Victim Writes Heartbreaking Note Begging Robber To Return Last Photos Dog
Meet The Gorgeous Actress Who Portrayed Zombie Queen In ‘Army Of The Dead’
Florida School Sparks Outrage After Editing 80 Female Students’ Photos To Cover Their Cleavage
McDonald’s Recruitment Poster Offers New Employees With Free iPhone After Working For 6 Months
Horrific Video Shows Lioness Attacking Circus Trainer In Russia
Taking 4,500 Steps A Day Could Help You Live Longer, Says Research
Man Iced Neighbor Who Repeatedly Asked Him “When Are You Getting Married?”
Do You Live in One of These 15 Countries With The Most Beautiful Women on Earth?
The Secret Meaning of Anklets And Why Some Wives Wear Them
Waking Up Between 3 to 5 AM Could Mean You’re Experiencing Spiritual Awakening
Divorced Man Wrote 20 Epic Marriage Advice He Wished He Could Have Had
Haunting Photos of Two Tourists Snapped Just Before They Mysteriously Disappeared
“Chastity Cages” is the Latest Thing for Men
Pork Fat Is Officially One of the World’s Most Nutritious Foods
Some Stranger Padlocked This Guy’s Earlobe And Ran Away With The Key
Three-Month-Old Baby Left Blind in One Eye After Family Friend Took His Picture
News8 months ago
Mexican Residents Tie Mayor To Tree After He Failed To Fulfill His Campaign Promise
Interesting8 months ago
Diver Coaxes Octopus To Trade His Plastic Cup For A Shell
OMG9 months ago
Chilling Footage Shows Guy Carrying His Tinder Date’s Corpse Inside A Suitcase
OMG8 months ago
Bride Asks Husband If She Can Hug Her Ex-BF “One Final Time” During Wedding