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Female Gamers Are Rapidly Increasing In Asia, Says New Research

Female players “have been a huge catalyst for growth”, according to an industry expert.

Mark Andrew

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  • Female video gamers are increasing, according to new research.
  • Professional e-sports players and streamers are making big bucks from competition and sponsors.
  • The gaming industry sees the female population as a significant market, making new games specifically aimed at their interests.

Noticing an increase among female video gamers lately? Well, you’re not imagining things!

A new research tells us that, yes, the number of female players are growing faster compared with their male counterparts. Google-commissioned data reveals that female gamers jumped by 15% in 2019 as many continue to join the community. Globally, Asia is considered a hot spot for video gaming as it makes up 48% of overall gaming revenue. Google and researcher Niko Partners also shared that female gamers helped increase 38% of the 1.33 billion gaming population across the world in the same year.

The figures are even way higher in Asia where China now boasts about 45% of female players with Japan, South Korea, and Southeast Asia having 40%, reported BBC.

According to Rohii Bhushan of Google Asia Pacific:

“Among the millions of female gamers joining the ranks every year, females have been a huge catalyst for growth.”

Meanwhile, Google Asia Pacific head of apps partnerships and platform marketing Matt Brocklehurst shared:

“More and more female gamers are drawn to the fun, flexibility and freedom that mobile gaming affords. This is especially the case in Asia, where mobiles are the primary internet-enabled device for many people.”

19-year-old Valerie Ong, on the other hand, took inspiration from a friend who joined a Call of Duty competition.

Valerie confessed that it was “really cool and inspiration” to watch her friend – who was the only female to compete that year – defeat her male opponents.

Watch this video feature about female gamers:

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Over the years, gaming has become a huge money-making business not only for game manufacturers but for e-sports players and streamers themselves who have also become powerful influencers with millions of followers behind their backs. Now they’re even penetrating different areas of the industry.


.Case in point, Reia Ayunan used to play games professionally, earning up to $2,800 every month. Now she’s working under Ubisoft as a video game creator, helping produce games specifically aimed at the female market.

Now check out this awesome grandma proving gaming isn’t only for the young!

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Entertainment

Hong Kong Disneyland To Close Again After Increase of Covid-19 Cases

It’s a whole new world out there – and it still isn’t safe to reopen.

Mark Andrew

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  • Hong Kong Disneyland closed in January after restrictions were put in place by the government.
  • The theme park reopened in June 18 and many fans have seen this as a good sign.
  • However, the park has again announced its temporary closer amid fears of increasing Covid-19 cases.

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Walmart To Transform 160 Parking Lots Into Drive-In Movie Theaters

Now movie fans can enjoy watching films while maintaining social distancing!

Mark Andrew

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  • Starting this August, Walmart will be turning 160 of their parking lots into drive-in movie theaters.
  • This will allow movie goers to enjoy watching films while maintaining social distancing at the same time.
  • The retail company is working with Tribeca Entertainment for this project.

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Rapper Kanye West Announces He’s Running As U.S. President This 2020

Would you vote for Kanye West?

Mark Andrew

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  • American rapper Kanye West has announced he will be running as United States president in the upcoming November 2020 elections.
  • His wife Kim Kardashian and his friend Elon Musk have both expressed support.
  • If West' candidacy pushes through, he will be competing against President Donald Trump and Vice President Joe Biden.

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