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Film Student’s Emotional Adidas Commercial Goes Viral After Company Ignores It

According to Eugen Merher, Adidas “didn’t really react” when he sent them his now-viral commercial.


A German film student has created one of the most touching ads we’ve seen in recent memory. Simply entitled “Break Free,” Eugen Merher’s emotional commercial touches on the topic of aging.

The video shows us the story of an old man who was a former marathon runner but now spends his days in a retirement home.

Source: youtube

He later looks out on the window, watching a runner and it makes him miss his ‘glory days.’ He later decides to put his old Adidas running shoes on and, after several failed attempts, finally breaks free from the confines of the retirement home.

Merher revealed that the 1-minute, 40-second ad was inspired by the story of an 80-year-old relative who passed away last year.

Source: youtube

In an interview with ScaryMommy, the 26-year-old director shared:

“He was really young at heart. He inspired me to have a man that breaks free from inner restrictions, dementia, and from a retirement home — and run one last time.”

Merher later got in touch with Adidas but unfortunately, they weren’t very enthusiastic about his commercial.

Merher told the HuffingtonPost:

“We tried sending it to [Adidas’] communications department but they didn’t really react.”

Well, the company is probably regretting it now that the video has won the hearts of netizens everywhere. It immediately became a viral sensation after being uploaded online! Some viewers even commented that the ad actually made them cry and cheer for the old man.

You can watch the heartwarming commercial here:

Merher said:

“Everyone, everywhere, is young at heart. No matter what age, or what you look like, this part of yourself never dies. It can always be activated.”

If you’re curious to see more of Eugen Merher’s stuff, you can check out his official website.


20 of the Most Heartwarming Family Portraits Ever

The family is indeed “one of nature’s masterpieces.”

Perhaps nothing is more important in this world than our families. As popular philosopher and author George Santayana once eloquently put, it is “one of nature’s masterpieces.”

Indeed, many of us consider our respective families as our most precious possessions. All of us belong to one and while it is true that no family is perfect, no one loves us better than those we call our own.

So it is with great joy that we present to you this heartwarming collection of portraits featuring several multi-generational families. In a time when traditional families are getting mocked by the world, it’s just refreshing to see these touching photos.

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Vendor Gets Moved To Tears After A Generous Stranger Purchased All Her Flowers

Truly heartwarming. This guy has to be the nicest stranger ever!

It’s always heartwarming when we see examples of kindness demonstrated in unexpected ways. Such as in this footage where we see a flower vendor on a New York subway gets the surprise of her life when a stranger walked up to her and bought all her roses.

Uploaded on YouTube with the title ‘Miracle on the 6 train today,’ the heartwarming footage has captured the man’s act of genuine generosity. He approached the vendor asking for the price of the roses and the vendor explained they’re a dollar each or $11 for a dozen. She likewise mentioned she has 140 flowers and the man immediately said “I'll give you $140 for the whole thing.”

Obviously surprised by the offer, the woman laughed awkwardly but the man wasn’t kidding at all.

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Aussie Tourist Thanks Filipino Hotel Room Attendant For Returning $4,900 He Left Behind

Robert Nay — a 65-year-old Aussie tourist — praised Filipino hotel room attendant Jayward Comendador for returning the $4,900 he had left behind.

It's been said that money makes the world go round. However, at least one Aussie tourist would probably contradict that and cite his experience at a hotel in the Philippines.

Robert Nay, a 65-year-old Australian traveler, recently stayed at a hotel in the town of Mabalacat in Pampanga, a province in the Central Luzon region of the Philippines. Mabalacat is about an hour's drive away from the country's capital city of Manila.

Mabalacat, Pampanga is about an hour's drive from Manila.

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