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New York Store Is Selling ‘Wet Pants Denim’ For $75

Mark Andrew

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  • A New York-based company is selling jeans designed with permanent piss stains.
  • According to Wet Pants Denim, their products aim to “mimic the aesthetic of urinary incontinence without the commonly associated discomfort.”
  • Some people “have a fetish wherein they pee their pants because they like the way it looks,” added the company’s CEO.

We’ve seen a lot of strange fashion products being sold on the web but this has one of the craziest ever. Apparently, an online store from New York is selling jeans that look like you’ve literally pissed yourself.

Sounds disgusting, you say? Well, wait until you see the pics below!

“Wet Look, Dry Feel.”

In an Instagram post by Wet Pants Denim, we read:

“Our jeans are designed to mimic the aesthetic of urinary incontinence without the commonly associated discomfort.”

The post had mixed reactions from netizens, with one commenting “Love it!” and another asking “Why would anyone want this?”

So we dug a bit deeper to find answers for that valid question.

We later discovered that the company’s anonymous CEO has been interviewed by Mel Magazine via email.

He said:

“Some folks have a fetish wherein they pee their pants because they like the way it looks. There’s an obvious downside to this, though, in that you’re inevitably wet for hours. I wanted to provide a solution to those underserved consumers, so that they no longer had to be wet, and could have a sustained ‘wet pants’ look as long as they please.”

“I’ve been going for young adults in major cities with interests in fashion, online shopping and other similar interests,” the CEO further shared. “It’s been a good experiment, from a branding perspective, to see which garner the most active engagement, and we’re always learning.”

Meanwhile, their official website tells us that Wet Pants Denim “is made for everyone; our denim product can be produced in all sizes and styles. If you are comfortable in your own skin and not afraid to make a bold statement, we have pants for you.”

Would you spend $75 for these jeans? Honestly, I won’t! Sorry, I’m just clearly not to target market for this.

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