While Rolex is a brand that is synonymous to luxury, do you know that the famous watch brand worn by the rich and famous was originally intended simply as a tool? So how come Rolex is now a piece that symbolizes wealth, prestige, and even power, you ask? Well we have the answers for you.
Rumor has it that before a Rolex watch leaves a factory, its design should be recognizable from 20 feet away. Although no one outside the watch company can confirm the veracity of this rumor, it can’t be denied that Rolex definitely boasts of a very distinct aesthetic: sporty and active tool watches.
Rolex watches were originally meant to be tools.
When Rolex released its the Submariner, Explorer, Milgauss, and GMT in the 1950s, they were all designed to be used as tools. Over time, Rolex has evolved into a luxury timepiece brand.
The entry-level Rolex watch, the Oyster Perpetual, is priced $5,000 while the Submariner has a price tag of $8,000. The common denominator between the two models? They are both self-winding, waterproof, and precise. But, why do Rolex watches command a high price tag, although it is considered to be at the lower spectrum of luxury watches? Well, it all boils down to quality.
The time spent on making a Rolex is no joke as quality is an integral part of the brand's DNA.
Perhaps unknown to some, it actually takes one year to make a Rolex. The timepieces go through extensive testing in order to make sure that they tell and keep the right time. Additionally, their clasp is opened and closed a thousand times in order to ensure that they don’t break once they are already worn by their would-be owners.
In the event that a part breaks, the company’s impressive after-service can be relied on to fix it.
Hollywood actor Paul Newman's Daytona Rolex watch holds the record of the most expensive Rolex watch sold in an auction, commanding a price of $17.8 million.
Because of the process to ensure quality, it is not really surprising why Rolex has become synonymous to luxury. If you buy one now, it can last up to 20 years as long as you take good care of it.
With a quality piece that can presumably last a lifetime and be passed to the next generation, it should not be above one’s head why Rolex watches carry high price tags and are a status symbol.
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