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16 Elevator Ads That Are Just Plain Genius

Want to see what an effective ad strategy looks like?


Elevators are among those innovations that have definitely made our lives easier and better. Just imagine the hassle of using the stairs to go up a building’s top floors!

While it is designed to lift us from one floor to another, many have utilized it for advertisements. If you have gotten used to ordinary advertisements – like banners and billboards – then this compilation is definitely a new one.

Below are examples of ads placed intelligently in elevators. This somehow proves that imagination can be a very helpful tool.

#1. Ride an elevator and be “Born Again.”

Source: Socks Studio
#2. Well, this should wake you up on a lazy, cold Monday morning.

Source: Ogilvy China
#3. A genius reminder to lift some weights.

#4. This elevator ad is installed on the office of a divorce lawyer.

#5. About time somebody thought of this.

Source: JWT
#6. No doubt this will make you think twice.

#7. I do not know about you but this seems to be quite inconvenient — but in a funny way!

#8. Sometimes, riding an elevator gives you access to human anatomy.

Source: Brokaw
#9. Do you?

Source: Rethink
#10. What a fun way to learn Taekwondo, eh?

Source: JWT Bahrain
#11. Before you go up, “Give Me Five” first!

Source: JWT Paris
#12. Now, that is how you market a knife effectively.

Source: Grey Tokyo
#13. Do not ride this one if you have a heart problem or something.

Source: Wirz BBDO
#14. Ever wonder what it feels like to drive a car upwards?

Source: JWT Taipei
#15. Fans of Resident Evil will definitely love this for sure.

#16. Introducing the “Watch Your Step” elevator.

In one way or another, we can agree that these elevator ads are all witty and hilarious. Above all, they seem to project effectiveness. That, my friend, is what we call a successful advertising scheme.


Research Explains Why You Shouldn’t Argue with Anyone on Facebook

It has to do with the ways we respond to verbal and written communication.

Social media, Facebook in particular, has become a hotbed of arguments. Whatever issues you can think of--from political to personal--someone will always have something to write about them. According to researchers, however, it is not wise to argue on Facebook.

It all has to do with the ways we respond to different forms of communication. An experiment by UC Berkeley and University of Chicago researchers shows we react differently to what someone writes than what they say - even if the message is exactly the same.

For the study, 300 subjects were asked to either read, watch a video of, or listen to arguments about hot topics, including war and abortion.

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Really, Why Do We Say “Cheese” When Taking Pictures?

Why do we use the name of a favorite dairy to look nice in photos?

Back then, people didn't have Instagram filters and powerful digital cameras to ensure that they look great in photos. They just run their fingers through their hair, adjust their clothes, and hope for the best when the camera flashes.

Oh, and they also say "cheese" before the shutter clicks. Haven't you ever wondered why photographers say "Say cheese" when they take photographs and why people actually follow it?

Why do we use the name of a favorite dairy to look nice in photos?

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Time Traveler Who Says He’s From Year 5,000 Shows Photograph Of The Future

The future, he described, is not what we expect it to be.

Is time travel even possible? A man who claims to be a time traveler says he was able to visit the world by year 5,000. In fact, he brought back a photograph as proof.

Known only as "Edward", the time traveler's identity has been heavily concealed because he claims he was part of a top-secret experiment in 2004. He was given the chance to travel through time and to prove that it's true, he brought a photo of an American city in the year 5,000.

ApexTV interviewed Edward, whose face and voice had been disguised to protect his identity.

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