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15 Awesome Examples of Guerrilla Marketing Done Right

Mark Andrew

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Marketing has to be really clever to be effective these days. Gone are the days when companies simply boasted their products’ features and benefits to the market. That simply wouldn’t work anymore in our times.

Instead, advertisers have resorted to using wit, humor, and creativity to capture the attention of the buying public. Case in point, the examples of guerrilla marketing tactics you will see below can be considered a pure stroke of genius.

Defined as the “innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product,” guerrilla marketing is often perfect for small enterprises that need to reach a wider market without having to spend big bucks on TV, print, and other traditional media.

Clearly, those who came up with the ideas for these simple yet catchy marketing techniques all deserve a raise. Scroll down and we’re sure you’ll end up nodding in agreement.

#1. What a creative way of using toilet paper!

#1. What a creative way of using toilet paper!

Source: Imgur
#2. A display so awesome you’d hesitate to buy and remove one haha!

#2. A display so awesome you’d hesitate to buy and remove one haha!

Source: Reddit
#3. Sometimes creativity is all it takes to sell an old product.

#3. Sometimes creativity is all it takes to sell an old product.

Source: Imgur
#4. Which would you rather buy? Think about it!

#4. Which would you rather buy? Think about it!

Source: Imgur
#5. Meanwhile, at a grocery store’s fruit section.

#5. Meanwhile, at a grocery store’s fruit section.

Source: Imgur
#6. The pun is strong in this one!

#6. The pun is strong in this one!

#7. The perfect avocado…

#7. The perfect avocado…

Source: Reddit
#8. Now this is how you market a seasonal produce:

#8. Now this is how you market a seasonal produce:

Source: Reddit
#9. The Grumpy Cat strikes again.

#9. The Grumpy Cat strikes again.

Source: Reddit
#10. We couldn’t agree more!

#10. We couldn’t agree more!

#11. Found at Target. A subliminal message may be at play here.

#11. Found at Target. A subliminal message may be at play here.

Source: Imgur
#12. I love the fun but I’m actually more fascinated with the awesome chalk art.

#12. I love the fun but I’m actually more fascinated with the awesome chalk art.

Source: Reddit
#13. Someone in the meat section must be a big MegaMan fan.

#13. Someone in the meat section must be a big MegaMan fan.

Source: Reddit
#14. If you’ve seen the movie, you’ll quickly get this joke.

#14. If you’ve seen the movie, you’ll quickly get this joke.

#15. A local grocery store sells their dragon fruits this way:

#15. A local grocery store sells their dragon fruits this way:

Source: Reddit

Found any interesting marketing tactics in your area? Go tell us about it in the comment section!

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