It’s a common practice among some Netflix subscribers but it could all be over soon. According to a tech firm, sharing your Netflix passwords to your friends will no longer be easy in the near future.
During CES 2019 in Las Vegas, video software provider Synamedia revealed a new artificial powered-system called Synamedia Credentials Sharing Insight. This tech is designed to track illegal account sharing on the said streaming service. Once in place, the software will be able to detect which users are logged in and flag shared accounts.
According to a Daily Mail article, the AI isn’t only for “small-time fee avoiders” but also for “large-scale for-profit operations” that rob possible revenue.
Meanwhile, a research conducted by Parks Associates discovered that by 2021, illegal account sharing will b worth about “$9.9 billion of losses in pay-TV revenues and $1.2 billion of over-the-top (OTT) revenues.”
Jean Marc Racine, CPO of Synamedia explained the need for the tech this way:
“Casual credentials sharing is becoming too expensive to ignore.
“Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users.
“It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”
The report further tells us that the system “uses behavioral analytics and machine learning to keep tabs on credentials-sharing activity across streaming services” and, at the same time, “allows the operator to specify how many users should be using a single account – useful for family sharing accounts.”
Prohibited account sharing will be easy to detect and the software can immediately identify where and how the account is being used. As of this writing, Synamedia has confirmed that the system has already started trials.
Well with all the upcoming shows and movies, supporting and paying for the service is definitely a good idea for those who are still unsubscribed.
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