Weird ‘Facekini’ Fashion is Taking Over China’s Beaches

China has long been known as an imitator of everything, from technology to gadgets, and from world-famous brands to even destinations. On many instances, these shanzhai, or fakes, look as good as the real thing.

One particular fashion statement, however, is becoming singularly known as a Chinese original. Dubbed the “facekini,” it has become a staple on the beaches of China’s Shandong province.

The Facekini.

Facekinis aren’t a new trend, however. They began appearing way back in 2004, and it appears its a fad that isn’t likely to die down. At least not in China.

How did this bizarre fashion statement take flight? No one knows. There may be several theories why China’s beachgoers acquired this penchant for resembling multicolored aliens with their latex face masks.

To protect their face from the sun’s UV rays?

But what about the rest of their swimsuit clad bodies?

As a tribute to their favorite superheroes?

As an additional accessory to the latest in fashionable swimwear?

To cover up a “fugly” face on the seashore?

Or to hide one’s identity when wearing this outlandish beach getup?

And to look like a fashion forward bank robber, perhaps.

Maybe even to rob a bank for real.