The ad promises "real food tastes better."
If you’re selling food, displaying your product in molds might not really sound like an appealing marketing strategy for your business. And yet that’s exactly what Burger King recently did – and some are praising them for their unorthodox advertising campaign.
In a time-lapse video released by the fast food company, we see their famous Whopper over a period of 34 days, getting moldy and all as it decomposes. What’s so brilliant about it, you ask? Well according to the company, it’s their way of showing how their burgers are far more superior compared with their competitors. Because they’re made of natural ingredients.
Fernando Machado, chief marketing officer of Restaurant Brands International, put it this way:
“At Burger King we believe that real food tastes better. That’s why we are working hard to remove preservatives, colors, and flavors from artificial sources from the food we serve in all countries around the world.”
The 45-second video has quickly gained over a million views in just a few days and, as expected, it has generated a lot of reactions from netizens everywhere.
One commenter described the ad as “ingenious” while another pointed out:
“For anyone wondering why the released this commercial, go Google the 20-year-old McDonald’s hamburger that hasn’t broken down.”
According to reports, Burger King has issued a press release mentioning that they have gotten rid of preservatives from the Whopper in many stores across Europe and the United States. The aim is to make the preservative-free burger in all US outlets before 2021.
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