Keanu Reeves Becomes New Face For Yves Saint Laurent Ahead Of ‘John Wick 3’ Premiere

We already know that Keanu Reeves is a talented actor who excels in action films. However, the beloved celebrity’s latest project focuses on his stunning good looks. Reeves has just been announced as the new face of Yves Saint Laurent’s Men’s Collection for Fall/Winter ahead of the premiere of his film John Wick: Chapter 3 – Parabellum.

The collaboration between Reeves and Yves Saint Laurent was announced by the brand’s creative director Anthony Vaccarello along with the stunning black-and-white photos taken by British photographer David Sims. In the gorgeous images, the star of The Matrix wears sleek jackets and blazers from Saint Laurent’s new collection.

Keanu Reeves wears Saint Laurent’s classic aviator glasses and pinstripe blazer.

Needless to say, people are loving the idea of Reeves being the new brand ambassador for Saint Laurent. After all, he’s a man that looks perfect in anything, whether he’s going for a casual look or Saint Laurent’s signature Le Smoking Jacket.

Interestingly, some fans are pointing out that Reeves’ look in the Saint Laurent photos seems to depict his character, John Wick. After all, John Wick is usually seen in expensive suits while taking on the bad guys in his films. It wouldn’t be a huge surprise if John actually wears a Saint Laurent suit in the third movie.

There is little doubt that we will be seeing more of Reeves modelling the Saint Laurent fall collection. In the meantime, fans are already looking forward to seeing the actor in action in John Wick 3.

The synopsis for John Wick 3 reads as follows:

“In this third installment of the adrenaline-fueled action franchise, super-assassin John Wick (Keanu Reeves) returns with a $14 million price tag on his head and an army of bounty-hunting killers on his trail. After killing a member of the shadowy international assassin’s guild, the High Table, John Wick is excommunicado, but the world’s most ruthless hit men and women await his every turn.”

Reeves returns in John Wick: Chapter 3 – Parabellum, which premieres on May 17.